Introduction
Running Commerce over the Internet and functioning superbly is the biggest news for any website owner. It increases a business’s revenue. The traffic that is coming onto the site is responsible for growing sales.
Data Collection is the key to customizing your marketing campaigns. If you acquire explicit data about your website guests, you can convince them to buy your products or avail of your services. It also helps to generate leads. This is an impactful strategy for trade expansion.
It means, tracking guests coming to your web portal is a very important aspect if you are running commerce over the internet. That is why, a great number of admirable tools are available that are particularly built to track guests and produce detailed reports on multiple internet audience monitoring variables. Google Analytics for WordPress is one of the tools used to analyze visitors and their activities. Also, it tracks the movements of guests, like user behavior, page views, time spent on pages, bounce rate, traffic source, etc.
If you want to monitor your business growth, You must know the interaction between your target audience and the web URL. The traffic stats encourage you to enhance the performance and quality of the site. If you're looking for a fruitful marketing campaign, GA insights can help you gain excellent performance results. You can also try reading our blog's "step-by-step guide to setting Up Google Analytics in WordPress 2023" for more information.
Google Analytics provides deep particulars as:
- Who and when did people visit your website?
- What are the activities the guests perform on-site?
- How do guests find your web URL?
- In what way, do the guests interact with your site content?
Besides this, you will be a lucky keeper to get supplementary facts and figures such as the geo-location of guests, browsers, default language, screen resolution, JavaScript support, etc.
You will be fortunate once you receive this data because it will be incredibly beneficial to produce strategies and helps you for easy along with future website enhancements.
Overall, if you really want to get comprehensive analytics and insights on your WordPress website and user behavior like page views, time spent on the site, bounce rate, traffic source, etc then we will highly recommend you to use Google Analytics For WordPress. We are sure that you will definitely get the complete results of site performance.
How To generate a Google Analytics account?
It is an effortless process to install Google Analytics For a WordPress website regardless of the technical background.
Here, we have tried to demonstrate the complete configuration of Google Analytics on WordPress websites. So, let’s start!
You will discover various ways of integrating Google Analytics For WordPress websites. But all the ways may comprise similar setup methods.
Just type and visit the analytics.google.com site and sign up here.
- If you have already a Google account then sign in with your credentials.
- If you haven’t produced a Google account, then just press the “Produce account” button and a form will appear on your screen. You just have to provide particulars such as your name, email address, password, date of birth, mobile number, location, etc.
After completing the registration process on your Gmail account, open the Google Analytics homepage and press the Start measuring button.
- Survey the “Account Setup” option on the desktop.
- Top up the account name and choose the Account Data Sharing options.
- Press the “Next” button.
- Here, you can spot the property configuration screen so that you can select the reporting time zone, currency, and name.
- Provide the particulars and press the “Next” button.
Here you need to fill out the “About your Business” form where you will be asked to choose your category of industry, size of business, and purpose to use Google Analytics For WordPress.
When press the “Produce” button, you will spot the popup for the Google Analytics Terms of Service Agreement. It will encourage you to undertake their terms and conditions.
- Select the preferred platform for data gathering.
Configure the data stream with the insertion of your Web URL and Stream name, then press the Produce Stream button.
When the web stream gets produced, you can view the complete Web Stream Details screen. But here, the Collection of data isn’t combined and active, specifying you to put a Google Tag on your WordPress site.
Now let’s spot how you can insert a Google tag:
Press on the option “View Tag Instructions” button. Here you will have two ways to insert the tag.
1) Configure with a WordPress website builder or CMS.
2) Manual installation.
Just after inserting the tag into your website, straight away Google will kick off tracking the data to your Analytics dashboard.
Doesn’t is easy?
It is very uncompleted. Still, if you feel that you should try some other option, let’s learn some more methodologies to add Google Analytics to WordPress. Here the explanation is as follows.
Way 2: Edit the Header.php and insert the Google Tag Code.
WordPress allows you to copy and paste the following tracking code in the header.php file to add Google Analytics. How one can make it?
- Just move to the WordPress Dashboard.
- press Appearance-> Editor.
- Unlock the “header.php” file to edit its code.
- Now finally, duplicate the “Tracking Code” from Google Analytics and stick it to the header code. Before pasting the code, just make sure that it is getting pasted just right before the </head> tag.
You will have to hold back for a few hours after it’s done as the installation can take up to 48 hours for complete activation.
Way 3: Use Google Analytics WordPress plugin for easy installation.
It’s a very uncompleted way to set up Google Analytics For WordPress through a plugin which is an outstanding alternative or a better option if you deselect the first. Don’t you think?
A WordPress Google Analytics plugin installation will be essential for this. You can get multiple solutions in the WordPress plugin repository. Today I will be sharing the plugin info to achieve the goal. Let’s try to acknowledge this in detail.
Google Analytics Dashboard for WP
It is a very straightforward, well-coded, and dynamic WordPress plugin. Here you can install it with the help of the following guidelines.
Open your WordPress Dashboard.
Press Plugins-> Add New.
Cast about “GA google analytics” in the search text box.
- Once you hold done the “Install Now” button plugin will get “Activate”.
- Set up the plugin after a successful activation.
- Move to Dashboard-> Settings-> Google Analytics.
- Press the Plugin Settings.
- Copy and paste the “Tracking ID” that you can discover on the “Google Analytics Tracking Code” page.
You need to test the “Universal Analytics / analytics.js” and “Include tracking code in page head (via wp_head)” boxes that configure the Google Analytics on the WordPress website.
Press the “Preserve Changes” button.
Way 4: Google Tag Manager
Using a Google Tag Manager in WordPress is another effective way to insert Google Analytics For a WordPress website.
- Visit the WordPress dashboard.
- Move towards Plugins-> Add New.
- Discover the “Google tag manager” in the text field.
- Install and Activate the plugin.
To register, just visit the Google Tag Manager. Press the ‘Produce Account’ button.
Here you can spot the ‘Produce Account’ page. Now you need to enter the needed details like Account Name, Country, and Container Name, and press the Produce button.
Read the Terms of Service Agreement and mark the agreement to continue with Google Tag Manager.
- You will view the Google Tag Manager snippets after the completion of the registration process.
- Press the OK button to receive your Google Tag Manager ID.
- Now you will need to paste your Google Tag Manager ID in the plugin’s settings.
- Press the Preserve Changes button
Way 5: WordPress Google Analytics on the local host.
If you don’t want to go with any of the above methods, you can prefer one more choice for hosting the Google Analytics For WordPress locally on the server that performs well as it minimizes the external HTTP request.
To proceed with this method, you can use a lightweight WordPress Google Analytics plugin and integrate the functionality. Let’s understand the following steps for integration.
- Check the WordPress dashboard.
- Press the option Plugins, and find the “CAOS.“
- Configure and activate the plugin.
- Traverse the plugin’s settings page.
In this way, you are allowed to integrate Google Analytics with your WordPress site. Next, you will be required to verify its functioning. Let’s understand how to verify the working of GA on your website.
- Move towards Google Analytics.
- Press the Real-Time-> Overview.
- Stay with any of the pages on your WordPress website.
- If you can view a bar showing your web data in the backend, then you can be confident that Google Analytics is connected to your website.
We have mentioned the easiest ways to integrate Google Analytics For WordPress websites. Here, you can filter the data analysis with GA editing configuration options with the help of various profiles. You can set up the events/tracking e-commerce too. With this support, you can easily analyze traffic and enhance conversion rates. We hope the blog will prove practically advantageous for you for configuring GA in your WordPress site.
The WordPress theme bundle, in conjunction with Google Analytics for WordPress, offers a potent synergy for website owners and creators. A WordPress theme bundle typically includes a collection of visually appealing and functionally advanced themes that can enhance the aesthetic and user experience of a website. When integrated with Google Analytics for WordPress, website owners gain the invaluable ability to track and analyze user behavior, traffic sources, and engagement metrics. This combination allows for comprehensive insights into the effectiveness of the themes, content, and overall website performance. By harnessing the power of Google Analytics, website owners can make informed decisions to optimize their themes, content strategies, and user engagement tactics, ultimately leading to a more successful and user-centric online presence.
The significance of designing a Search Engine Optimized website is on a boom and increasing day by day. SEO is one of the most important factors that affect your website’s ranking and traffic. And, if we go statistically, some reports state that nearly 75% of the researchers don’t even make it to page 2 of a search. Taking the competition into consideration, every designer and business owner needs to know how to survive in such a huge market, where everyone is trying to prove their dominance. In this article, we will see why a designer needs to learn basic SEO. Also, Eye-catchy WordPress themes are available on VW Themes.
Well, this is why SEO is considered to be a boon for everyone. A precisely used SEO will help you to optimize a website and enhance the user experience. Furthermore, it will also lead traffic to your website and that, needless to say, is what every website owner wants. From increasing the organic discovery of your site to helping in improving the trust and brand name in the market, SEO is something that provides many amazing benefits to those who learn to implement it. Also, Have a look at SEO Optimized WordPress Themes By VW Themes. So, in this article, we are going to share with you some of the important reasons why every designer needs to learn basic SEO. Let’s start!
1. To Be On The Top
Well, this is one of the most basic reasons. Every designer is ought to keep in mind that the website should be on the top of a google search. They need to meet specific parameters to do that. Components like HTTP status code, URLs, meta tags, descriptions, and many other things are to be taken care of by the designers. And this makes it necessary for them to learn Search Engine Optimization.
2. Searching Accuracy
There are millions of websites out there on the internet. From the smallest to the largest, almost every business out there has its digital existence. And hence, if your website is not properly SEO-optimized, then it will be difficult for your customers and audience to navigate your website. How would they find your page if your website does not meet the norms of SEO? And, to overcome this problem, the designer needs to be in touch with the on-page SEO to boost the search accuracy of the page. This is why SEO is also considered to be a long-term marketing strategy and the significance of the SEO increases.
3. Device Friendly Webpage
With the advancements in technology, almost everyone nowadays is using a smartphone to make online transactions and purchases. Therefore, it is now a must for every designer to make a website optimized for smartphones to attract the majority that uses a smartphone.
Designers need to make the pages of the website smaller and the webpages should load faster. In addition, they also need to increase the readability of product descriptions which will lead to an enhanced user experience as the audience will understand everything properly. One thing every designer and business owner needs to learn (and this is a secret, shhhhh……) is that, keep things as simple and user-friendly as possible. This will result in more potential and loyal customers and will increase your credibility in the market. With that being said, let’s move to the next point.
4. Higher Engagement
A website that is well optimized for search engines always has an intricate network of internal links that takes care of user engagement. That means this network of internal links makes sure that the visitors stay for a long period. And as the user spends more time on your website, their behavior is predicted and they are directed towards those segments of the website that the user finds the most useful for himself. This will boost the user experience by a mile as the right thing will be shown to them at the right time. And that takes me to the point that SEO teaches the designer to build a website in such a way that it will help both the owner of the site as well as the visitor, i.e. visitor will be shown personalized feed whereas the owner’s profit will be boosted. And Boom! This is the power of SEO!
If you think you need more reasons to learn the basics of SEO, well, that’s what I am going to share with you! Let’s get straight to the next point.
5. The ROI of the Website
If we talk about why every website out there is built with a specific purpose or goal. That goal can be anything, business, promoting services or products or simply playing with words and giving out some useful information. Search Engines ensure that these goals are met. Give me a jiffy to explain. If a website is designed by following the SEO standards then it tops the rankings whenever someone searches for the related keywords. That leads to more traffic and more customers who have an authentic interest in the products or services or the information that the website is offering. This in turn leads to a term called Return on Investment. The investment an owner makes in a website, whether money or simply his time, he gets better returns on that investment if the site is built by a person who has a nice hand on SEO. This makes it a compulsion for every designer to learn basic SEO. Now that we have touched on the topic of returns, we should also talk about expenses. That takes me to the next point.
6. Cost-Effectiveness
So, a designer with nice skills and knowledge will know that the moment your site attracts traffic, it becomes a difficult task to rework the website. And hence, if the website is not SEO-optimized, it will cost a lot to rework that.
This is why every expert in this field asks the owner to implement SEO on their site from the very beginning. Hence, to reduce costs in the coming future, every designer must know about at least basic SEO. From Meta description to URL and keyword, every single detail should be taken into consideration to prevent future problems and reduce costs.
7. User Experience
Okay so, right from the beginning, user experience has played a crucial role in the growth of the website and in retaining customers. This is why your webpage needs to be designed in such a way so that the visitor stays on your website for a considerably large amount of time. This is another reason for every designer to learn basic SEO.
The webpage should be highly interactive and responsive, and for that, as I said, you need to make your page as user-friendly as possible. And for that purpose, the basics of SEO would not be sufficient, some advanced tips and tricks will be appreciated. This will increase the chances of a visitor revisiting your website.
8. Advancements In Technology
We are living in a digital era. Technological advancements are witnessed every day evincing the expression that “Change is the only constant”. And to cope with the changes and as they say, to go with the trend, you need to optimize your site in such a way that it doesn’t feel outdated. And to do the same, the designer needs to be updated and erudite.
If we take an example of the same, the voice search feature is now being used by almost everyone to search for things online. Pictorial Search is another example of technological evolution and advancement taking place around the globe. Therefore, to stay ahead of the competition, a web designer needs to have an eye on these ongoing trends and design a site in such a way that the latest features are offered on the site.
9. Aesthetically Pleasing Visual Experience
It is a basic psyche of a customer that he/she will be attracted towards something that looks glorious. The same works with websites. A visitor will search for a website having an attractive and eye-catching interface, rather than having an interface that feels like a boring history class!
And to make your website attractive, you will have to add pertinent images and videos to particular segments of your site. Further, you can also add attractive fonts and slogans to make your site more impressive. And this is why a designer must learn about basic SEO to implement the same.
Remember, the more attractive your website is, the more time visitors spend on it. And as the popular equation is, “Time Equals Money”. Here the time will be equal to your ranking and that will be equal to money $$.
10. Loading Speed of Your Webpage
Loading speed is to user experience what a catalyst is to a chemical reaction (hopefully, it makes sense). The loading speed of your webpage is that factor that affects both your ranking as well as the user experience. And this is why it becomes necessary for you to make some modifications to your site to improve these things. Loading speed is that factor that is important but underrated! Most people don’t care about it. And this is why it is a treasure for you! You will need to evaluate what things are making it slower to load your webpage. Factors like large images and video files, weak URLs, and themes with too many widgets are generally the trouble-causing ones. You can check your webpage’s loading speed on the Google PageSpeed Insights tool and compare the difference before and after making the modifications.
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So, this was it for today. We shared with you some of the reasons why every designer needs to learn basic SEO. However, even if you are not a tech-nerd and deal with these things once in a blue moon, I will suggest you to learn at least SEO basics for beginners. That thing seriously helps a lot!
Furthermore, if there is something I missed in the article, you can mention that in the comments section. And again, share this article with those who need it. Feel free to comment your views about this article and also what topics you want me to touch on in the upcoming articles. Thanks for going through this article.
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