Shopify Frequently Bought Together: Complete Setup Guide

Selling a single product can generate revenue, but encouraging customers to purchase related items together can significantly improve the value of each order. Many online stores use product recommendation strategies to suggest complementary items that match what a shopper is already viewing. One of the most effective methods for doing this is Shopify frequently bought together, which allows store owners to display related products directly on product pages. When customers see useful add-ons or accessories alongside the main product, they are more likely to include them in their purchase. 

This approach not only improves the shopping experience but also helps increase the average order value. In this guide, you will learn how to set up this recommendation feature using the Frequently Bought Together by Code Black Belt app. By following the steps provided below, you will be able to create product bundles, display them on your store, and encourage customers to purchase multiple products together more easily.

What is Frequently Bought Together in Shopify?

Frequently bought together is a product recommendation strategy used in ecommerce stores to suggest related items that customers often purchase together. When a shopper visits a product page, a recommendation section appears showing complementary products that can be added to the cart along with the main item. This approach helps store owners promote accessories, add-ons, or items that naturally work well together, which is a key part of Best Ecommerce WordPress Templates used to improve product discovery.

For example, if someone is looking at a camera, the recommendations might include a memory card, camera bag, or tripod. Instead of searching for these items individually, customers can quickly add them to their cart from the same page. Many store owners use specialized apps to create these bundles automatically or manually, making it easier to guide shoppers toward purchasing multiple products in a single order.

Shopify Frequently Bought Together: 10-Steps Easy Setup Guide

Adding frequently bought together recommendations in Shopify helps increase average order value by encouraging customers to purchase complementary products together. Follow the steps below to set up this feature in your store.

Step 1: Log in to Your Shopify Admin

To begin setting up frequently bought together, first log in to your Shopify account. Go to shopify.com and enter your store credentials to access the Shopify Admin Dashboard. Once you are inside the dashboard, review the left navigation menu where you will see sections like Orders, Products, Customers, Analytics, and Apps. Before continuing with the setup, make sure the products you want to recommend together are already added to your store.

To confirm this, click Products > All Products and check that each product has images, pricing, and descriptions. If needed, update any missing information so the recommendations display correctly later. Preparing your product catalogue in advance ensures that the Shopify frequently bought together feature can properly link related items and show accurate bundle suggestions on your product pages, helping you Improve your Product Page for better conversions.

Step 2: Install Frequently Bought Together by Code Black Belt

Next, you need to install the app that enables Shopify frequently bought together recommendations. From your Shopify admin dashboard, click Apps in the left-hand menu. On the Apps page, select Shopify App Store to open the marketplace. In the search bar at the top, type “Frequently Bought Together by Code Black Belt.” When the app appears in the search results, click its listing to open the app page. Review the description, features, and pricing to ensure it fits your store requirements. After that, click the Add App button. Shopify will display a permissions screen explaining what access the app requires. Click Install App to approve the installation.

Once the process is complete, the app will automatically appear in the Apps section of your dashboard, where you can open it and begin configuring your Shopify frequently bought together recommendations.

Step 3: Enable the App in Your Shopify Theme

After installing the app, you need to activate it so the Shopify frequently bought together widget can appear on your product pages. In your Shopify admin dashboard, click Online Store, then select Themes. Find your current active theme and click the Customize button to open the theme editor. Inside the editor, locate the App Embeds option in the left panel. Click it to view the list of available app integrations. Look for Frequently Bought Together by Code Black Belt in the list and toggle the switch to turn it ON. This action enables the recommendation widget on your storefront, similar to how WordPress plugins extend functionality on WordPress websites.

Once the toggle is enabled, click the Save button in the top-right corner of the editor to apply the changes.

Activating the app in your theme ensures the Shopify frequently bought together feature can properly display recommended bundles on your product pages.

Step 4: Configure Product Pairings

Now that the app is enabled, the next step is to configure which products will appear in your Shopify frequently bought together recommendations. Go back to your Shopify admin dashboard and click Apps, then open Frequently Bought Together by Code Black Belt. Inside the app dashboard, locate the section labelled Product Bundles or Recommendations. Here you can create product combinations that will appear together on product pages. Click Add Recommendation or select a product from the list. Then choose the related items you want to suggest alongside that product. For example, if the main product is a laptop, you might add a mouse or laptop sleeve. After selecting the complementary products, save the configuration. 

This step allows the frequently bought together system to show customers relevant items that can be purchased together in a bundle.

Step 5: Customize the Widget Appearance

After setting up product pairings, you can customize how the Frequently Bought Together widget appears on your store. Inside the app dashboard, navigate to the Visual styles section from the left sidebar. Here, you can modify the appearance of the recommendation block to match your store’s branding. Start by adjusting colors, fonts, and button styles so the widget blends seamlessly with your website design. You can also change the widget title, for example displaying “Frequently Bought Together” or another message that suits your store. Make sure the “Add All to Cart” button is clearly visible, as this feature allows customers to add the entire bundle in one click. After making your design adjustments, click Save to apply the changes.

Proper styling improves the visibility of the frequently bought together section and encourages customers to interact with the product bundle recommendations.

Step 6: Choose Where the Widget Appears on Product Pages

Next, you should decide where the Frequently Bought Together widget will appear on your product pages. In the app dashboard, open the Position section from the left sidebar. This area allows you to control the placement of the recommendation block within your product page layout. Common placement options include below the Add to Cart button, below the product description, or above the reviews section. Choose a position where customers naturally look when deciding whether to purchase a product to Increase Mobile Conversion Rate and overall engagement. Many stores place the widget directly below the product details so customers can easily notice related items. After selecting your preferred placement, click Save to apply the changes.

Proper placement ensures the Frequently Bought Together recommendations are visible at the right moment, increasing the chances that customers will add multiple products to their cart.

Step 7: Preview the Widget on Your Store

Before making the recommendations visible to customers, you should preview how the frequently bought together widget appears on your storefront. Inside the app dashboard, click Preview or View Store to open a product page where the widget has been added. Scroll to the section where the recommendations should appear and check that the suggested products are displayed correctly. Confirm that the product images, titles, and prices are accurate and that the Add All to Cart button works as expected. It is also important to test the page on both desktop and mobile devices to ensure the widget fits the layout properly.

If anything looks misaligned or unclear, return to the design or placement settings and adjust them. Previewing helps ensure the Shopify frequently bought together section is fully functional before customers see it.

Step 8: Enable Recommendations for Customers

Once you are satisfied with the preview, you can make the Frequently Bought Together feature available to your customers. In the app dashboard, navigate to the Position section from the left sidebar and select your preferred widget placement, such as below the Add to Cart button, below the product description, or at the bottom of the page. Once a position is selected, the widget is automatically activated on your product pages. After choosing the placement, visit your storefront and open a product page to confirm that the recommended bundle appears in the selected location. Also, test the Add All to Cart button to ensure it correctly adds all bundled products to the cart without any issues.

Enabling the widget officially launches your frequently bought together setup and allows customers to discover related items while shopping.

Step 9: Add Bundle Discounts

To encourage customers to purchase the entire bundle, you can add discounts to your frequently bought together offers. In the app dashboard, navigate to Discount Settings or Bundle Offers. Here you can create a promotion that applies when customers buy all products in a bundle. Choose the type of discount you want to offer, such as a percentage discount, a fixed amount, or another promotional incentive supported by the app. Enter the discount value and save the settings. Some widgets also display a message like “Buy these items together and save 10%.”

Showing the savings directly in the recommendation section makes the bundle more attractive and motivates customers to add all the suggested products to their cart.

Step 10: Track Performance and Optimize Recommendations

After your Shopify frequently bought together setup is live, it is important to monitor how well the recommendations perform. Open the Frequently Bought Together app from the Apps section in your Shopify admin dashboard. Inside the app, navigate to the Analytics, Reports, or Performance section. Review key metrics such as bundle impressions, clicks, add-to-cart rates, and revenue generated from recommendations. This data shows which bundles are performing well and which ones need improvement, helping you Improve Online Business Visibility and sales performance. If certain products are not generating sales, return to the Product Pairings section and adjust the combinations.

Regularly reviewing performance helps you refine your bundles and ensures your frequently bought together strategy continues to increase average order value and improve the overall shopping experience.

Conclusion

Adding product bundle recommendations to your store can make the shopping experience more convenient for customers while also increasing overall sales. When related products are displayed together, shoppers can easily discover useful add-ons without needing to search for them separately. Setting up Shopify frequently bought together recommendations using an app like Frequently Bought Together by Code Black Belt allows store owners to create these bundles quickly and display them directly on product pages. Once the feature is active, you can experiment with different product combinations, adjust placement, and review performance data to see which bundles generate the most sales.

With the right product pairings and a clear recommendation layout, this strategy can help improve product discovery and encourage customers to purchase multiple items in a single order.

FAQs

1. Does Shopify include a built-in frequently bought together feature?
No, Shopify does not provide this functionality by default. Store owners usually install a product recommendation or bundling app from the Shopify App Store.

2. Can I manually create product bundles?
Yes, most recommendation apps allow you to manually select products that should appear together on a product page.

3. Do product bundles increase average order value?
Yes, showing complementary products encourages customers to add multiple items to their cart, which can increase the total value of each purchase.

4. Can discounts be applied to bundles?
Many apps allow you to apply percentage or fixed discounts when customers purchase all items in a bundle.

5. Where should bundle recommendations appear on the product page?
They usually perform best when placed below the product description or close to the Add to Cart button where customers are making purchase decisions.