WordPress themes Vs Page Builders - All Pros and Cons Explained

wordpress themes vs page builders

Building a website on WordPress can be a complex task, especially if you're new to website design. With so many options available, it can be challenging to decide on the right tools to use to create your website. When it comes to designing a WordPress website, you have two main options: using a WordPress theme or a page builder.

WordPress themes are pre-built templates that come with a set of features, designs, and layouts. They are usually easy to install and customize and come in a variety of formats, from minimalist to complex. On the other hand, page builders allow you to design your website from scratch by dragging and dropping different elements.

In this article, we'll take a closer look at the differences between WordPress themes and WordPress page builders. This indepth article help you determine which one is the best fit for your website. We will cover their features, ease of use, customization options, and pricing to give you a better understanding of each option.

So, whether you are a beginner or an expert web designer, read this blog till the end to find out the best option for your website.

Difference between a WordPress Themes Vs Page Builders

Before comparing and finding the best, you need to have a broad understanding of both Themes and Page Builders. So, let’s take a deep dive into their outlook and the features offered by both of them.

What are WordPress Themes?

A WordPress theme is a pre-built template that determines the overall look and feel of a WordPress website. It is essentially a design or layout that portrays website's content to users. Themes can control the visual appearance of your website, including the layout, colour scheme, fonts, and other visual elements.

Themes come in a variety of styles and designs, ranging from simple and minimalistic to complex and feature-rich. Some themes designed with specific purposes such as blogs, eCommerce, portfolios, or magazines. Others are more general and can be put into use for any type of website.

WordPress offers many free and premium themes that you can choose from. There are plenty of free WordPress themes available in the WordPress directory. You can be easily installed directly from the WordPress dashboard.

On the other hand Premium themes are usually sold by third-party developers. It can be purchased from marketplaces or individual websites. Premium themes usually offer more features, customization options, and support than free themes.

One of the benefits of using a WordPress theme is that it can save you time and effort in creating a website from scratch. Themes come with pre-built layouts and designs, which means you don't have to spend time designing the website's visual appearance. You can simply choose a theme that fits your needs and customize it to give it a personalized touch.

Themes can also be easily customized to match the user’s brand or personal style. You can also customize the theme's colors, fonts, and layout using the WordPress customizer or by adding custom CSS code.

Some themes also come with built-in customization options such as page builders or widgets. These type of themes allow you to create custom layouts and add functionality to your website.

What is a WordPress Page Builder?

A WordPress page builder is a tool that allows to create custom layouts for WordPress website without writing a code. It provides an intuitive interface that lets you drag and drop various elements such as text, images, videos, buttons, and widgets to create unique pages and posts.

Page builders come in two main types: front-end and back-end. Front-end page builders allow users to see the changes they make in real-time. While back-end builders allow users to edit the layout and design of their website from the WordPress dashboard.

Page builders also offer a range of features and functionalities that can help you create a more engaging and interactive website. For example, you can add animations, pop-ups, and interactive elements to your website. Some page builders also come with built-in SEO features that can help improve the website's visibility on search engines.

WordPress Theme Vs Page Builders

As you have understood the features and outlook of a WordPress theme and Page builder. So, now let’s evaluate both of them based on their pros and cons to help you find the best option for your website.

Pros of WordPress Theme


A WordPress theme ensures consistency in the design and layout of a website. A well-designed theme will provide a cohesive look and feel across all pages of your website, which helps you to establish your brand’s identity and user recognition.


WordPress themes offer a range of customization options, allowing you to customize the design and layout to your specific needs. Customization options include colours, fonts, layouts, widgets etc. This allows you to create a website that reflects your personal style or brand identity.

Mobile Responsiveness

With the rise of mobile devices, websites must be optimized for mobile viewing. Most WordPress themes are mobile-responsive, meaning they can automatically adjust the layout. Your website design will fit the screen of any sizes.

SEO Optimization

Many themes come with built-in SEO optimization features, which can help to improve your website's visibility in search engine results. SEO optimization features may include schema markup, Meta tags, optimized code etc.


Most premium WordPress themes come with dedicated support from the theme developer, which is essential for users who need assistance with customization or troubleshooting issues.


WordPress themes can also improve the security of your website. Premium WordPress themes are typically updated regularly to address any security vulnerabilities. They often include features such as built-in firewalls or secure login pages.


Using a WordPress theme can be a cost-effective way to create a professional-looking website. Premium themes can cost anywhere from $20 to $100, which is much less expensive than hiring a professional web designer.

Cons of WordPress Themes

While there are numerous benefits to using a WordPress theme, there are also some potential drawbacks that you should be aware of before making a decision. Some of the cons of a WordPress theme include:

Limited Customization

Although many WordPress themes offer a range of customization options, some may be limited in terms of how much customization is possible.

You may be unable to make certain changes to the design or layout, which can be frustrating for those who have a specific vision for their website.

Compatibility Issues

WordPress themes may not be compatible with all plugins or third-party tools, which can cause issues with functionality or even break the website.

You must have to ensure that the theme you choose is compatible with the plugins and tools you need to use.

Slow Loading Time

Some WordPress themes can cause slow loading times, which can negatively impact the user experience and SEO. Themes with large file sizes, excessive scripts, or poor coding can slow down the website, leading to increased bounce rates and lower search engine rankings.

Security Risks

While many WordPress themes include security features, some may be vulnerable to hacks or attacks. Themes that are not regularly updated and outdated code can be a security risk, leaving websites vulnerable to attacks or data breaches.

Lack of Support

Most premium WordPress themes typically come with dedicated support from the theme developer, but free or inexpensive themes may not offer the same level of support. This can leave you without assistance if you encounter issues or have questions about customization.


Using a WordPress theme can be cost-effective compared to hiring a professional web designer, but premium WordPress themes can still be expensive. Additionally, you may need to purchase additional plugins or tools to achieve the desired functionality, which can add to the cost.

Generic Design

Many free or inexpensive WordPress themes offer a generic design that may not stand out or effectively represent a brand. While customization can help to overcome this issue, it may require additional time or expertise.

Pros of WordPress Page Builder


Page builders offer extensive customization options, allowing you to create unique and personalized layouts that align with your brand or style.

You can drag and drop pre-built modules or design your own, adjust colours, fonts, and styles, and add multimedia elements to create visually appealing pages.

Ease of Use

Page builders have a user-friendly interface that requires minimal technical skills. You can create complex page layouts by dragging and dropping pre-built elements and can preview changes in real-time before publishing.


WordPress page builders offer a quick and efficient way to create custom page layouts, reducing the time and effort required to design and develop a website. This can be especially beneficial for businesses or individuals with limited resources or tight deadlines.


Page builders ensure that page layouts are consistent across the website, which can help to enhance the user experience and create a cohesive design.

You can use templates or saved layouts for consistency across pages, ensuring a seamless and professional-looking website.


WordPress page builders are typically compatible with a range of themes and plugins, allowing you to integrate the functionality you need without sacrificing customization or design.


Page builders are accessible to users of all skill levels, making it possible for anyone to create professional-looking pages without the need for technical expertise.

This can help to level the playing field for small businesses or individuals who may not have access to professional web design services.


Using a page builder can be more cost-effective than hiring a professional web designer or developer, as it allows you to create custom pages without the need for coding or technical skills.

Cons of WordPress Page Builders

Learning Curve

Although page builders are designed to be user-friendly, there may still be a learning curve for those who are unfamiliar with the interface or basic design principles.

You may need to invest time in learning how to use the page builder effectively, which could impact productivity in the short term.

Compatibility Issues

While page builders are typically compatible with a range of themes and plugins, there may be situations where compatibility issues arise. This could lead to design inconsistencies or functionality issues that may be challenging to resolve.

Bloated Code

Some page builders may produce bloated code, which can negatively impact your website performance and load times. This could impact user experience and could even have negative SEO implications.

Limited Customization

Although page builders offer extensive customization options, some may have limitations on how much customization is possible. This could be frustrating for users who have a specific design in mind but are unable to achieve it using the available modules and templates.


Page builders can be more cost-effective than hiring a professional web designer or developer. But some page builders may require you to purchase a premium version to access advanced features or functionality. This could increase the overall cost of using a page builder.

Potential for Vendor Lock-in

Some page builders may use proprietary code or rely on a specific vendor for support and updates. This could make it challenging for you to switch to a different page builder or to migrate to a new platform if the need arises.

What should you opt for: A WordPress Theme or Page Builder?

As we have got to know, themes and page builders have their advantages and disadvantages. Hence, the choice ultimately comes down to your goals, preferences and skill level.

If you're looking for a straightforward, cost-effective solution, a WordPress theme may be the best option. Themes are typically easier to set up and require less technical knowledge than page builders. Hence themes are good choice for beginners or those with limited resources.

On the other hand, if you're looking for greater customization and flexibility then you can consider sticking to a page builder. As page builders allow you to create custom designs and layouts without needing to write any code. This can be a major advantage for those with more specific design requirements or those who want more control over the look and feel of their website.


A theme and Page builder is excellent tools to give an eye-appealing look to your website. Both of them have various features and functionalities based on the use case and needs of a specific user.

If you want full control over the customizations and flexibility in designing, you can go with a page builder. Otherwise, if you are willing to quickly set up website without going deeper into the designing part, stick to a WordPress theme.

To avoid the confusion, you can try out both of them and stick to the one that works the best for you and your website. So, what are you waiting for buddy? Find out your design-specific needs and start designing your website with a theme or a page builder.

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