The 5 Best WordPress AB Testing Plugins For 2023



A/B testing, also known as split testing, is a critical component of optimizing websites and digital marketing strategies. It allows you to compare two or more variations of a web page or an element on a page to determine which one performs better in terms of user engagement, conversions, or other key performance indicators. In the context of these experiments without the need for complex coding or technical expertise.

What is A/B testing?

A/B testing involves creating two or more versions (A, B, C, etc.) of a webpage or an element, such as a call-to-action button or headline. These variations are presented to users randomly, and their interactions and conversions are measured to determine which version is more effective.

Why A/B testing in WordPress?

A/B testing in WordPress is valuable because it helps website owners and marketers make data-driven decisions to improve the user experience, increase conversions, and achieve business goals. You can determine what works best for your audience by experimenting with various elements.  WordPress AB Testing Plugin does this job efficiently.

Factors that must be considered while choosing an ideal WordPress AB Testing Plugin are:

Choosing the right A/B testing plugin for your WordPress site is essential to optimizing your website’s performance and user experience. Here are some golden rules to consider when making your decision.

Ease of Use: Look for a plugin that is simple to navigate and does not require extensive technical knowledge to set up and use.

Integration: Ensure the plugin integrates seamlessly with your WordPress theme and other plugins you might be using. Check if the plugin can integrate with popular analytics and email marketing tools to gather data and send notifications.

Testing Types: Consider what types of tests you need (A/B, split URL, multivariate, etc.) and make sure the plugin supports them. Check if the plugin allows you to create and manage multiple variations of your content or design. Look for the ability to set and track conversion goals, such as form submission, increased click-through rate, or e-commerce sales.

Statistical Significance: A good A/B test should offer statistical analysis to determine if your results are statistically significant and reliable.

Customization: Evaluate how much you can customize the variations in terms of content, layout, and design. Check if the plugins allow you to make custom code edits for more advanced changes.

Mobile Responsiveness: Ensure that the plugin supports mobile testing, as an increasing number of users access websites from mobile devices. Look for a plugin for real-time or near-real-time data and reports.  

Security: Ensure that the plugin follows best security practices to protect your website and data.

Cost: Consider your budget and compare the pricing of different A/B testing plugins. While some might offer free versions with constrained functionality, others would need a membership.

5 Best WordPress AB Testing Plugins 

1. OptiMonk

OptiMonk is the world’s first AI-driven, completely automated A/B testing solution. It makes the testing process straightforward. If you can go with the OptiMonk, you will feel fortunate. You are allowed to execute many A/B tests on any part of your website with efficiency, all handled by OptiMonk’s AI.

Prime Features:

  • Product detail pages are transformed into very successful sales pages using AI by Smart Product Page Optimizer.
  • By dynamically modifying headlines, descriptions, and text based on each visitor’s interests, the Smart Personalizer creates unique landing pages for each of them.
  • By applying AI to customize pop-up messaging to each visitor’s interest, Smart Popups go beyond generic popups and enhance website traffic monetization.

2. Nelio AB testing

Nelio AB Testing is one of the most wonderful WordPress AB Testing plugins to test every aspect of your website. You can use it to analyze product descriptions, titles, and photos, among other things. According to the test, the interface shows the conversion rate for variant A and variant B graphically. The precise conversion rates for the various options are displayed in a horizontal bar chart. Page visits and running days will also be shown in analytics.

Prime Features:

  • The plugin comprises a cache support mechanism.
  • It tests the headlines easily.
  • Menu and widget testing are allowed in the plugin.
  • You can have alternative themes and CSS tests.
  • Heatmap functionality is integrated within the plugin.
  • A WooCommerce-compatible plugin provides quick support to all the users.

3. VWO (Visual Website Optimizer)

VWO is again a new and one of the advanced WordPress AB Testing plugins that is available for free where you may conduct A/B testing on as many as 50,000 monthly visits. Numerous metrics can be tested, various combinations can be compared, and more tests can be conducted simultaneously.

You can experiment with more distinct visitors, session records, heatmaps, polls, form analytics, and several more tools to examine user behavior on your site in the premium edition.

Prime Features:

  • The VWO is one of the dedicated WordPress AB Testing Plugins that is easy to integrate.
  • It can efficiently execute multiple tests at a time.
  • User behavior is responsible for running a target test.
  • Custom Widgets in the plugin are ready to use.
  • You can get live previews of test variations.
  • The plugin also integrates with the third-party apps.

4. Split Hero

A professional A/B testing tool is called a Split Hero. The same admin interface is used to manage many websites, and testing campaigns are set directly. Split Hero prioritizes simplicity as opposed to the larger fish in-depth data.

The finest feature is that it works with the newest page builders, like Brizy, Oxygen, Elementor, and Beaver Builder. Your pages may easily be tested for conversion and customized. Additionally, it provides an interactive dashboard for tracking the traffic, bounce rate, conversions, and many other details for a pre-determined campaign.

The white space on the dashboard makes it simple to navigate and manage campaigns, domains, reports, and the team.

Prime Features:

  • Split Hero provides limitless page views, visitors, and websites accompanied by client accounts.
  • Custom domain and branding along with the white label PDF reports is an add-on functionality.
  • Easy WooCommerce integration is again a commendable feature.
  • You can get its 14-day free trial version.

5. A/B Testing for WordPress

A/B Testing for WordPress is the last plugin in the list of WordPress AB Testing Plugins. A/B Testing for WordPress is a free plugin that is designed for WordPress users who want to optimize their websites. By enabling you to generate split tests within the WordPress content editor, this solution simplifies the process of making data-driven decisions and enhances website performance.

Prime Features:

  • It is one of the simple WordPress AB Testing Plugins that works effortlessly.
  • Utmost compatible with all the themes.
  • A great option for making judgments based on data.
  • The best choice for quick website optimization.


In conclusion, WordPress AB Testing plugins are valuable tools for website optimization. All these tools allow you to test different elements and make data-driven decisions to enhance your site’s performance. Depending on your specific needs and technical expertise, you can choose from various plugins, including premium options, to conduct A/B tests and improve your WordPress website’s effectiveness. These premium WordPress plugins offer advanced features and functionalities, providing even more sophisticated options for optimizing your site's user experience and conversion rates.

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