How to Create Woocommerce Chained Products in WordPress?



Being unique is essential for success in the competitive world of online shopping. Providing distinctive product experiences is one approach to draw in prospective consumers and increase sales. Presenting WooCommerce chained goods, a brilliant WordPress eCommerce tactic that can blow the roof off your store. However, what are chained items precisely, and how can you take use of their strength? 

Imagine you're browsing through an online store, searching for the perfect gift. You stumble upon a captivating necklace, beautifully crafted and adorned with delicate charms. As you admire this stunning piece, you notice a suggestion below a matching bracelet, designed to complement the necklace seamlessly. This, my friend, is the magic of chained products. They encourage consumers to discover more products that improve their purchasing experience, much like breadcrumbs do.  
WordPress Woocommerce chained products creation is like arranging a symphony of interwoven offerings. It involves logically arranging things to work together and leading customers on an investigative and educational journey. Whether you're arranging products in complementary ways, giving product bundles at a discount, or putting on display relevant accessories, the objective is always the same: to grab the attention of your audience and entice them to explore the wealth of options available in your store.  

What is a Woocommerce Chained Product? 

Woocommerce chained products is a dynamic feature within the WooCommerce plugin for WordPress that allows online store owners to link multiple products together in a sequence. Unlike traditional product listings, where items are presented individually, chained products are interconnected, guiding customers through a curated pathway of related offerings. 

Think of it as a digital shopping journey, where each step leads seamlessly to the next. For instance, if you're selling a camera, you might chain it with accessories like lenses, tripods, and memory cards. As customers explore the initial product, they're presented with options to enhance their purchase with complementary items, creating a more comprehensive and satisfying shopping experience. 

Chained products empower store owners to strategically upsell and cross-sell, maximizing sales opportunities and providing added value to customers. By guiding shoppers through a curated selection of related products, businesses can increase average order value, improve customer satisfaction, and foster loyalty. In essence, chained products transform the online shopping experience into a seamless journey of discovery and delight. 

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Benefits of Creating Woocommerce Chained Products

Creating chained products offers several compelling benefits for online store owners: 

1. Enhanced Shopping Experience:

Chained products guide customers through a curated selection of related items, providing a seamless and intuitive shopping journey. By presenting complementary products in a logical sequence, you enhance the overall shopping experience, making it easier for customers to find what they need and discover additional items they might want. 

2. Increased Sales:

By strategically linking products together, you can effectively upsell and cross-sell, encouraging customers to add more items to their cart. Chained products create opportunities to showcase additional offerings that complement the main product, ultimately boosting sales and increasing revenue. 

3. Higher Average Order Value:

Since Woocommerce chained products encourage customers to explore related items, they're more likely to make larger purchases. By bundling complementary products or suggesting relevant accessories, you can persuade customers to add more items to their order, resulting in a higher average order value. 

4. Improved Customer Satisfaction:

By guiding customers to find complementary products easily, you enhance their shopping experience and satisfaction. When customers feel supported and empowered to make informed purchase decisions, they're more likely to return to your store in the future and recommend it to others. 

5. Streamlined Management:

WooCommerce offers built-in features and plugins that make it easy to set up and manage chained products. With intuitive tools for product linking and customization, you can efficiently create and maintain chained product offerings without the need for extensive technical expertise. 

Strategies for Using Chained Products in WooCommerce 

When leveraging chained products in WooCommerce, consider these effective strategies to maximize their impact on your online store: 

1. Curate Complementary Bundles:

Bundle products that naturally complement each other to create enticing offers for customers. For example, if you're selling cameras, bundle them with relevant accessories like lenses, tripods, and camera bags. This strategy not only increases the perceived value of the bundle but also encourages customers to make larger purchases. 

2. Offer Discounts for Bundled Purchases:

Incentivize customers to buy bundled products by offering discounts or special promotions. For instance, you can create a discount code specifically for chained products or apply automatic discounts when customers add bundled items to their cart. This encourages customers to take advantage of the bundled offer and increases sales volume. Know more about how to apply discounts in Woocommerce in our previous blog.

3. Guide Customers with Product Recommendations:

Use Woocommerce chained products to guide customers through their shopping journey by recommending related items. Implement features like "Frequently Bought Together" or "You May Also Like" to suggest complementary products based on customers' browsing and purchasing behavior. This helps customers discover additional items they may be interested in and increases the likelihood of upselling and cross-selling. 

4. Create Upsell and Cross-Sell Opportunities:

Strategically place chained products on product pages or during the checkout process to encourage upselling and cross-selling. Highlight related items that enhance the main product or offer additional features and benefits. By showcasing relevant options at key touchpoints, you can prompt customers to add more items to their cart and increase their overall purchase value. 

5. Personalize Recommendations:

Utilize customer data and segmentation to personalize chained product recommendations. Tailor suggestions based on customers' past purchases, preferences, and browsing history to provide relevant and targeted product recommendations. Personalization enhances the shopping experience, increases engagement, and improves conversion rates. 

6. Optimize Product Presentation and Navigation:

Ensure that chained products are prominently displayed and easily accessible throughout your online store. Use clear and compelling product descriptions, high-quality images, and intuitive navigation to showcase bundled offerings effectively. Make it effortless for customers to explore related products and understand the value proposition of bundled offers. 

How to Create a Chained Product in WooCommerce?

Creating a Woocommerce chained products involves a straightforward process that integrates into your store's backend. Here's a step-by-step guide: 

1. Install WooCommerce: Make sure you have WooCommerce plugin installed and activated on your WordPress website.

2. Install Additional Plugin (if necessary): Depending on your specific requirements, you may need to install a plugin that allows you to create chained products. One popular option is the "Yith Woocommerce Product Bundles" plugin.

3. Set Up Your Products: Create individual products that you want to include in the chained product bundle. Go to WooCommerce > Products > Add New, and create each product with its own details, including title, description, price, and variations if applicable. Now, create a new product that will serve as the chained product bundle. Go to WooCommerce > Products > Add New. Set up the basic details for your chained product, including the title, description, and images.

4. Add Products to Bundle: In the product data section, you'll find options related to product bundling. With the WooCommerce Product Bundles plugin, you can typically find a section labeled "Product Bundle". Here, you can add the individual products you want to include in the bundle.

5. Configure Bundle Pricing and Settings: Determine how the pricing of the Woocommerce chained products bundle will work. You may offer a discounted price for purchasing the products as a bundle compared to purchasing them individually. Set up any other settings related to the bundled product, such as inventory management and shipping options.

6. Save and Publish: Once you've configured all the settings for your chained product bundle, save your changes and publish the product.

7. Test the Chained Product: After publishing, test the chained product on your website to ensure that it displays correctly and functions as expected. Make any necessary adjustments if you encounter any issues.

4 Best Woocommerce Plugins to Create Chained Products

1. Product Bundles: 

Product Bundles is a powerful plugin that allows you to create customizable product bundles in your WooCommerce store. You can bundle together related products, offer discounts for bundled purchases, and customize bundle configurations based on your business needs. With Product Bundles, you have full control over pricing, shipping, and inventory management for bundled products. 

2. Mix and Match Products: 

Mix and Match Products plugin enables you to create custom product assortments where customers can mix and match different items to create their own bundles. You can set minimum and maximum selection requirements, apply discounts based on the number of items chosen, and offer flexibility in product combinations. This plugin is ideal for businesses offering customizable gift sets, subscription boxes, or build-your-own product options. 

3. Custom Product Boxes: 

Custom Product Boxes plugin allows you to create custom product boxes or kits by selecting specific items to include. You can define the contents of each box, set pricing for the bundle, and offer customers the option to personalize their selections. This plugin is suitable for businesses that want to offer pre-packaged product assortments or curated gift boxes with a personalized touch. 

4. Composite Products: 

Composite Products plugin provides advanced functionality for creating complex product bundles with configurable components. You can create composite products with multiple options, such as size, colour, or style variations, and define rules for product dependencies and pricing adjustments. This plugin is ideal for businesses selling customizable products or kits with diverse configuration options. 


In conclusion, online store owners have a plethora of options for improving their items and increasing sales when they use WooCommerce to create chained products. Businesses can increase average order value and guide customers via a seamless shopping experience by grouping complementary items together as bundles or curated assortments. Woocommerce chained products enable merchants to offer discounts, promote related products, and customize product offerings to cater to the varied needs of their clientele when the proper plugins and tactics are implemented. Adopting chained items in WooCommerce helps companies to grow their eCommerce endeavors, stay competitive, and successfully engage customers.

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1. What types of products can be chained together in WooCommerce? 

Virtually any type of product can be chained together in WooCommerce, including physical goods, digital downloads, subscriptions, and virtual products. You can create bundles of related items, offer mix-and-match options, or curate personalized product assortments. 

2. Can I offer discounts on Woocommerce chained products? 

Yes, many Woocommerce plugins that support chained products offer options to apply discounts or special pricing for bundled purchases. You can set percentage discounts, fixed amount discounts, or offer promotional pricing for bundled products to incentivize customers to make larger purchases. 

3. Are there any limitations to creating chained products in WooCommerce? 

While WooCommerce plugins provide robust functionality for creating chained products, there may be some limitations depending on the specific plugin you're using. Common limitations include restrictions on product configurations, compatibility issues with other plugins, and limitations on discounting options. 

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