Exploring The Debate: The Pros and Cons of AI Generated Content


Are you looking for the pros and cons of AI generated content? As we all know, content is the king of businesses, from small to large, from eCommerce to educational. All the online businesses in the world require some form of content on their website to succeed, such as blogs, eBooks, videos, and many more. 

If they want to succeed in this rapidly phased world? Where technology keeps updating, they’ll require high-quality content on their website. However, it is not possible for some of them to consistently produce high-quality content. And there are many reasons for that, such as budget, knowledge, time, and more.

You may be wondering what they should do about it. Not just they but anyone who wants to produce high-quality content must move to AI. They are the tools that help to create high-quality content in no time. But at the same, you should understand the way to use them properly.

In this article, we’ll share with you the pros and cons of AI generated content. Before discussing them, let's establish their definition first.

What Is AI Generated Content?

AI generated content is a tool that helps to generate content, such as blogs, articles, descriptions, and many more.

It is not possible for some to produce high-quality content on a daily basis. In that situation, AI software comes in handy, it uses the pre-existing information from the search engines and creates unique high-quality content. It works based on your queries, such as keywords, phrases, or topics.



List of Top AI Content Generators

  • ChatGPT
  • Copy.ai
  • Rytr.me
  • Whitecream
  • Neuroflash
  • Simplified
  • Yaara
  • INK
  • QuillBolt
  • Wordtune
  • EasyPeasy

Here are the Pros and Cons of AI Generated Content.

Pros of AI Generated Content 

AI-generated content provides numerous benefits, making it a valuable tool across various industries. Here are some of its advantages (pros):

1. Better SEO

One of the most common benefits (pros) of using an AI tool to generate content is better SEO. All the content you produce with the help of AI tools is way better in SEO than SEO experts.

The SEO capabilities of AI generated content are a significant advantage of the software. It uses popular and SEO-optimized content to address your desired topic, which is a valuable feature if you're unfamiliar with writing about specific keywords or structuring your page. Many SEO plugins are available on the market. They can help you with this, such as Yoast SEO, Rankmath, and many more. Those tools are easy to use and recommended by experts.

2. Cost-Effectiveness

Another well-known benefit of using AI tools to generate content for your business is cost-effectiveness. You can save a lot of money with those tools. They offer unlimited subscriptions for individuals and teams on a monthly and yearly basis. Using those AI tools does not put a burden on your pocket. They are available at affordable rates. Hiring a skilled writer can result in a cost exceeding that of a single article. It is reasonable as experienced writers invest years in honing their craft.

3. No Writer's Block

As the organization gets old, it becomes daunting to discover new content ideas for the upcoming project. With AI generated content, writers can avoid burnout and falling behind by receiving multiple ideas to work with from a single input. For instance, there are many tools on the market that can create an outline for you, allowing you to jump straight into the writing process.

You can use plugins Suffer SEO, SEMrush, and many more to generate the outline for your content. They are easy to use, have a user-friendly interface, and don't cost much.

4. Quick Turnaround

Using AI for content creation can yield almost instantaneous results, regardless of the complexity of the topic. Even the most productive human writers can take several hours to produce high-quality blog posts or marketing materials. In comparison, an AI tool can create a similar product in under a minute.

5. Scalability

You can create high-quality content within a few minutes with AI tools. Those tools are affordable and provide a high return on investment. Even with skilled writers and marketers, businesses may struggle to expand their content due to writer's block, time limitations, and budget constraints. 

However, automated content creation does not face the same challenges. Scalability can be improved by incorporating AI, even in specific areas. For example, AI tools (ChatGPT) can generate topic ideas or article outlines. Besides, when AI models receive clear prompts, they can maintain brand consistency. On the other hand, it can be a challenge to maintain the same tone and quality across various digital platforms when working with multiple writers.

Cons of AI Generated Content

As we see at the beginning of the article, AI generated content offers many benefits (pros), but at the same time has several cons and limitations that need to be looked into when using it.

1. Plagiarism Concerns

As we know, AI tools gather information from multiple sources to create the high-quality content users search for, but they never provide citations. Due to this, plagiarism is a common issue with AI generated content. 

There is a high chance that the original owner can take legal action for egregious plagiarism of their original work if it's too closely related. Therefore, many experts suggest doing some plagiarism checks before publishing it on your platform. You can use tools like Grammarly to check for plagiarism and to fix grammatical errors.

2. Inconsistent Quality

If you are using AI tools to generate content for your business? You may notice a different level of quality of the content each time. The amount of available information on different topics on the search engines varies. This means that the amount of informative content you can get varies depending on the topic you're interested in.

It is always recommended to check the quality of the content generated by AI tools. They are not always perfect and may hurt the user experience of your website. In most cases, the AI-generated content shows the grammatical errors. And it is your duty to fix it.

3. Fact-Checking

It is important to note that AI tools gather information from various sources found on search engines. However, this can lead to a lack of quality or credibility in the information mentioned in the content. Consequently, any AI generated content may contain false or misleading information. It can negatively impact consumer opinions and decisions and damage your brand's reputation. In order to reduce this risk, we recommend human fact-checking.

4. Google’s E-A-T

Keep in mind that Google's guidelines do not contrast against content generated by AI. However, in December 2022, they added an extra "E" to the E-A-T concept, which considers helpful content. The updated acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. When Google decides what to rank, it looks for content that demonstrates first-hand experience. 

For instance, a software review article should include comments based on testing and working with all tools on the list. A specialist must also create the content in order for it to be considered expert. This concept suggests that AI-generated content may not meet all the criteria that Google considers when assessing content quality and reliability. 

While AI can be useful for research, grammar, and spell checks, content based on personal experience and topic expertise is necessary to adhere to the best SEO practices.

Frequently Asked Questions

Can AI Replace Content Creators?

There is a lot of discussion about whether artificial intelligence will replace human content creators. The simple answer to this question is 'No.'

Of course, AI generated content has unanimous pros. However, you can't ignore its cons, such as lack of originality, personal experience on a subject, and many more. Therefore, AI for content shouldn't be used as a standalone tool.

Artificial intelligence is a helpful tool for content creators as it can improve their workflow. AI can assist in research, generating ideas and templates, and checking grammar, which ultimately increases productivity. It allows the team to allocate more time towards coming up with creative solutions.

Does Google Ban AI Generate Content?

The simple answer to the question is no. Google doesn’t ban the content generated from AI.

Is there an AI plugin for WordPress?

Yes, there are tons of AI plugins for WordPress available such as Yoast SEO, Rankmath, All In One SEO, and many more.


Even the most expert writers can benefit from some help from time to time. AI-generated content can certainly be of help in many ways, but it does have its limitations. It's important not to depend solely on AI for your content. Instead, use it as a tool to improve your creative writing and help your business succeed.

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