A Step-by-Step Guide to Customize Footer in WordPress Website



In the fast-paced and ever-evolving landscape of website development, the significance of a well-crafted website cannot be overstated. As businesses and individuals strive for an online presence that not only captures attention but also provides a seamless user experience, customization becomes a key aspect of the website-building process. Within the WordPress, a powerful and user-friendly content management system, customization goes beyond just the visual aesthetics of your homepage or landing pages; it extends to every corner of your website, including the often-underestimated footer. 

The footer, traditionally found at the bottom of a webpage, serves as the digital foundation, anchoring your site and providing vital information and functionality. However, it's a section that is frequently overlooked during the website development process. In this comprehensive guide, we will unravel the art of transforming your WordPress website footer into a strategic asset. We'll explore the often-underestimated importance of this section and provide you with a detailed, step-by-step guide to customize footer, ensuring it aligns seamlessly with your brand identity and user expectations. 

Before delving into the intricacies of customization, it's essential to understand why the footer is more than just a space reserved for copyright information and boilerplate text. Your website's footer can be a powerful tool for enhancing user experience, reinforcing brand identity, and improving overall site navigation. By strategically customizing the footer, you have the opportunity to showcase crucial information, such as contact details, social media links, copyright notices, and other relevant details that can contribute to your site's professionalism and user engagement. 

In an era where online presence is synonymous with success, every element of your website plays a role in shaping the visitor's perception. The footer, often the last thing a user sees before leaving your site, should not be underestimated in its potential impact. It serves as a final touchpoint, leaving a lasting impression and acting as a navigational aid for users seeking additional information. 

As we embark on this journey to master WordPress footer customization, we'll explore each step-in detail, offering insights, tips, and practical guidance. From updating copyright information to integrating social media icons and optimizing for responsiveness, we'll cover it all. By the end of this guide, you'll not only have a visually appealing and functional footer but also a deeper understanding of how this often-neglected section can contribute to the overall success of your WordPress website. 

Stay with us as we unravel the secrets of customize footer in WordPress, empowering you to create a unique, professional, and user-friendly online presence. Let's dive into the art of crafting a footer that goes beyond the ordinary and becomes a valuable asset in your website development toolkit. 

Essential Tips for Crafting an Effective WordPress Footer 

The design and content of your website's footer might be easy to overlook, but it holds significant potential for enhancing user experience and providing valuable information. In this blog post, we'll explore essential tips on what to include in your WordPress footer to make it a powerful and functional element of your site. Here are some essential tips to consider:

1. Keep it Simple and Organized:

The footer should provide a clean and structured layout that complements the overall design of your website. Avoid clutter and excessive elements that may overwhelm visitors. Instead, focus on essential information such as contact details, social media links, and copyright information.

2. Include Important Links:

When you customize footer in WordPress incorporate links to key pages such as About Us, Contact, and FAQs. This makes it easy for users to navigate your site. Additionally, consider adding links to popular posts or product categories to encourage further exploration.

3. Optimize for Mobile:

Ensure that your footer is responsive and displays correctly on mobile devices. Use a mobile-friendly layout and font size to maintain readability, and consider implementing a "sticky" footer that remains visible as users scroll.

4. Add Social Media Icons:

Integrate social media icons into your footer to encourage visitors to connect with you on platforms like Facebook, Twitter, and Instagram. This helps build your online presence and allows users to stay updated on your latest content or promotions.

5. Include a Call to Action:

Use the footer as an opportunity to encourage conversions by including a prominent call to action (CTA). Whether it's signing up for a newsletter, downloading a free resource, or making a purchase, a well-placed CTA can drive user engagement and boost conversions.

6. Optimize for SEO:

Incorporate relevant keywords and links in your footer to improve search engine visibility when you customize footer in WordPress. This can include a sitemap, internal links to important pages, and anchor text that accurately describes the linked content.

7. Design with Branding in Mind:

Ensure that your footer reflects your brand identity by using consistent colors, fonts, and imagery. This helps reinforce brand recognition and creates a cohesive user experience across your website. You can use pre-designed WordPress themes to elevate your website's look.

When you customize footer in WordPress for your website, it's important to include elements that enhance user experience, provide essential information, and support your site's goals. Here are some key components to include:

1. Contact Information:

Your contact details in the footer serve as a direct line of communication between your business and your website visitors. Including your company's physical address adds a layer of authenticity and trust, while a phone number provides an immediate means for customers to reach out for inquiries or support. An email address offers a convenient way for visitors to send messages or ask questions, ensuring accessibility and responsiveness.

2. Navigation Links:

These links act as signposts guiding users through your website's content and structure. The "About Us" page offers insight into your brand's story and values, fostering a deeper connection with visitors. A "Contact" page simplifies the process of reaching out to your business, whether for inquiries, partnerships, or customer support. Services or product pages showcase what you offer, helping visitors understand your offerings and make informed decisions. Frequently Asked Questions (FAQs) address common queries, reducing customer confusion and improving user experience.

3. Social Media Icons:

Social media icons serve as gateways to your brand's presence on various platforms. They encourage visitors to engage with your brand beyond your website, fostering community interaction, brand advocacy, and customer loyalty. Each platform offers unique opportunities for communication, promotion, and engagement, allowing you to connect with your audience on their preferred channels.

4. Copyright Information:

This indicates ownership of the website's content and protects against unauthorized use or duplication. By displaying a copyright notice with the year and your company name, you assert your rights over the original material published on your website. This adds credibility and professionalism, reassuring visitors that your content is original and protected by law.

5. Privacy Policy and Terms of Service:

These pages detail your website's policies regarding user privacy, data collection, and usage terms. A privacy policy informs visitors about how their personal information is handled, promoting transparency and trust. Terms of service outline the rules and guidelines governing the use of your website, clarifying expectations and responsibilities for both users and your business.

6. Newsletter Signup:

Offering a newsletter signup option allows visitors to opt in to receive updates, promotions, or valuable content from your brand. This helps you build a dedicated audience and nurture relationships with subscribers over time. Email marketing is a powerful tool for driving traffic, promoting products or services, and staying top-of-mind with your audience.

7. Site Map:

A sitemap provides an overview of your website's structure, listing all available pages and content in a hierarchical format. This aids navigation and helps users locate specific information quickly. A well-organized sitemap improves user experience, especially on larger websites with extensive content, by providing an alternative means of navigation.

8. Back to Top Button:

This feature enhances usability by allowing users to return to the top of the page with a single click. Especially on lengthy pages, where scrolling can be cumbersome, a "back to top" button provides convenience and improves overall navigation experience. It reduces user frustration and encourages further exploration of your website's content.

9. Recent Posts or News:

Showcasing links to recent blog posts, news articles, or updates keeps visitors informed and engaged with your brand's latest content. This section highlights your website's activity and relevance, encouraging visitors to explore additional content and spend more time on your site. Fresh, timely content also improves search engine visibility and attracts repeat visitors.

10. Accessibility Links:

Providing links to accessibility resources or tools demonstrates your commitment to creating an inclusive online experience for all users. These resources help individuals with disabilities navigate your website more effectively, ensuring equal access to information and functionality. By prioritizing accessibility, you enhance usability, comply with legal requirements, and create a positive impression of your brand's values and principles.

Three Ways to Customize Your Footer:

You can customize footer in WordPress in various ways. Here are three methods: 

1. Using WordPress Customizer: 

  • The WordPress Customizer is a built-in tool that allows you to customize the appearance of your site in real-time. 
  • Navigate to "Appearance" in the WordPress dashboard and click on "Customize." 
  • Here, you can modify various aspects such as site title, tagline, colours, fonts, and background images. The changes are previewed in real-time before you save them. 
  • You can also add or remove widgets, control menus, and tweak site identity settings through the Customizer. 

2. Editing Theme Files:

  • For more advanced customization options, you can directly edit your theme's footer.php file.
  • Access this file by navigating to "Appearance" > "Theme Editor" in your WordPress dashboard and selecting the footer.php file from the list of theme files.
  • Here, you can add HTML, CSS, or PHP code to customize the footer's appearance and functionality.
  • Be cautious when editing theme files directly, as any mistakes could potentially break your website. It's recommended to create a child theme or use a custom CSS plugin for safer customization

3. Using a WordPress Plugin: 

  • There are numerous plugins available that enable you to customize your WordPress site according to your specific needs. 
  • Install a plugin from the WordPress Plugin Directory or upload one you've purchased. 
  • Plugins can provide extensive customization options, such as SEO tools, contact forms, social media integration, and more. 
  • Activate the plugin and configure its settings through the WordPress dashboard. Many plugins have dedicated settings pages where you can customize their behavior and appearance. 

Remember to always backup your site before making significant customizations, especially when using plugins, to prevent any potential issues. These are the three most simple ways to customize footer in WordPress.

How to Remove "Powered by WordPress" Credit from Footer?

Removing the "Powered by WordPress" credit from your site footer is a common customization, and you can achieve this using various methods. One way is by using a plugin that allows you to make this change without modifying your theme files directly. A general how-to is provided here:

1. Install and Activate a Plugin: 

  • Log in to your WordPress dashboard. 
  • Navigate to "Plugins" and click on "Add New." 
  • Search for a plugin that allows you to edit or remove the footer credits. One such plugin is "Remove Footer Credit." 
  • Install and activate the plugin. 

2. Access Plugin Settings: 

  • After activation, go to the plugin's settings. This is usually found in the WordPress dashboard under "Settings" or as a separate menu item. 
  • Look for an option related to the footer credits or something similar. 

3. Edit Footer Credits: 

In the plugin settings, you might find a text field where you can input or edit the footer text. 

Locate the "Powered by WordPress" text and either delete it or replace it with your desired text. 

4. Save Changes: 

Save the changes you made in the plugin settings. 

5. Check Your Website: 

Visit your website to ensure that the "Powered by WordPress" credit has been removed or modified as per your settings. 

A Special Mention to VW Themes

At VW Themes, we provide the best WordPress themes with sleek and elegant footer designs. Our collection of themes is meticulously crafted to offer not only visually stunning layouts but also functional and user-friendly footers. Whether you're showcasing contact information, social media links, or navigation menus, our themes are designed to ensure that every element in the footer enhances the overall aesthetic appeal and usability of your website. With attention to detail and a focus on modern design trends, VW Themes offers WordPress themes that elevate your website's appearance and functionality, leaving a lasting impression on your visitors. Choose VW Themes for the perfect combination of style and functionality in your WordPress footer design.


Mastering the art of customizing your WordPress website footer goes beyond surface-level aesthetics; it empowers you to create a unique and impactful online presence. By meticulously following the step-by-step guide provided, you not only transform your footer into a valuable asset but also gain a deeper understanding of its potential in contributing to the overall success of your WordPress website. Stay informed about the latest WordPress updates and trends to continue optimizing your website for success. Customize footer in WordPress today, taking a significant step toward a more polished, user-friendly, and distinctly personalized online presence. 

Consider leveraging the diverse range of themes included in the VW WordPress theme bundle. With a variety of sleek and customizable designs, our theme bundle offers the perfect starting point for creating a stunning and functional footer that reflects your brand's personality and enhances user interaction. Elevate your WordPress website with VW Themes and unlock endless possibilities for customization and creativity in your footer design.

Back to blog