10 Best Backlink Analysis Tools For 2023

backlink analysis tools


Are you aiming to embed backlinks on your business website?

Now magnify your site’s SEO rankings with the assistance of the best Backlinks Analysis tools.

Creating backlinks is a crucial process and needs the assistance of a professional tool. Before discussing these tools, let’s have a look at their fundamentals.

Backlinks are the external links that connect one website to the other referral website. You must have read about the hyperlinks. Hyperlink takes you to another web page. But the backlink takes to another resource website, a web page, or a web directory. All these links are relevant to the content in which the backlinks are embedded.

If we talk about SEO, backlinks play a vital role because the links tell Google that other resource values your content enough to connect to it from their own.

There is a significant positive correlation between the number of good links from unique and authoritative websites pointing to another site. Receiving organic traffic to the site and visibility in search engines, every high-performing web page will most likely have a variety of high-quality backlinks.

Google always has an aim to deliver its search engine users with the best and most relevant websites. That is why the prime partner in the search evaluates a website’s quality or worthiness by examining its backlink profile or the collection of inbound links going to the domain.

If you want your website to rank top of the Google search results and receive consistent hits you can opt for the use of backlinks as a strategy.

Backlinks analysis tools are essential for SEO professionals and website owners to monitor and access the quality of their backlinks and those of their competitors. Here are 10 of the Backlink Analysis Tools for 2023.

1. SEMrush

Here the first pick is SEMrush. It’s an all-in-one SEO tool that comprises a backlink analysis tool. It helps you monitor your backlinks, track changes, and perform competitive research. SEMrush is considered an advanced version of Ahref. It of the greatest Backlink Analysis Tools consisting of the biggest backlink database among its competitors with 43 trillion backlinks. Now the tool has left the Ahref behind.

the tool not only used for backlink analysis but also used for keyword research, on-page optimization, rank tracking, social media management, link building, content distribution, and PPC analysis.

Cost: Start from $129.95/month


  • A number-one tool consists of a huge backlink database.
  • Although the tool is considered to be a backlink analysis tool, it is also an all-in-one marketing platform.
  • You can avail of its free and trial versions before purchasing just to get an experience.
  • You may experience exclusive features that you cannot obtain in any other

2. SE Ranking

SE Ranking is the second-finest dynamic backlink checker and backlink monitoring tool. It is a tool that is most known as a rank-tracking tool.

A comprehensive SEO solution provides a 360-degree picture of your site. It helps you monitor the quality of your backlinks, anchor text, and referring domains. Also provides competitive analysis features.

It’s not as powerful as SEMrush, but enough strong to carry 2.7 trillion links in its database. The two different tools the Backlink Checker and Backlink Monitor are efficient functions for the site.

You can obtain daily updates on monitoring backlinks if you select the SE Rankings as a backlink analysis tool for your site.

Cost: Starts at $23.52/month


  • SE ranking is a tool with a large large-sized backlink index.
  • If you want to get deep insights into a link profile of the website, then you can simply go with the SE rankings.

3. Ahrefs

Ahrefs is a famous tool for linking for a long. One of the best Backlink Analysis Tools has a gigantic database. For every 15 minutes, the database of Ahref gets updated and the links are classified into three categories based on when they were discovered such as

  • Live (All active links)
  • Recent (All active links and those lost in the last 3 months)
  • Historical (All links ever found for the target)

This is one of the ways it still outperforms competitors like SEMrush, which only has one database of links crawled in the last 6 months making it difficult to determine how ‘fresh’ a given link is.

Cost: start at $83/month.


  • The tool updates the database frequently is the biggest feature of it.
  • It has no free trial, but it provides great UI and deep insights.

4. SEO SpyGlass

SEO SpyGlass is again one of the extensive Backlink Analysis Tools. SEO PowerSuite is a desktop-based tool that you can download and execute easily. It’s the fastest tool that monitors 7.1 billion web pages daily. The Penalty Risk metric can quickly recognize the toxic backlinks.

Cost: It's free.


  • As the tool is free of cost, it has fantastic plans that value money.
  • A fully-featured tool has an up-to-date index.

5. Serpstat

Serpstat is a toolkit that came up with SEO tools like rank tracker, keyword research, site audit, and competitor research tools. One of the most extensive tools is a low-volume database.

Cost: start at $69/month


  • Popular for the comprehensive toolkit.
  • Maintains a perfect balance of features and affordability.

6. Moz Pro

Moz Pro is a tool that runs a drive for data collection for site rankings. It is one of the oldest Backlink Analysis Tools used for implementing multiple SEO strategies. It also helps to find out the error on the site if any.

You can come across the most substantial features in the free version of Moz Pro. Also, the tool helps to enhance the site’s visibility, which is why it is considered an important tool.

Cost: Free


  • The tool has a wide set of features that are easy to use and implement.
  • It comprises a large link database and delivers in-depth backlink insights.

7. Majestic

Majestic is known for its trust flow and citation flow metrics, which help assess the quality of backlinks. It offers a vast database of links and historical data. The tool fully focused on improving the SEO of the site.

In Majestic, you can explore proprietary metrics that comprise the trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow, and Flow Metric Scores. This can let you better understand its link intelligence data.

Cost: start at $41.67/month


  • An advanced tool has a number of sophisticated features that make it useful.
  • The tool delivers contextual link analysis with fruitful proprietary metrics.

8. BuzzSumo

BuzzSumo is primarily known for content analysis but also offers a backlink analysis feature that helps you identify the most influential websites linking to your content. The best content marketing tool gives a unique performance in terms of content planning. For worldwide content promotion, the tool can issue a fantastic set of modernized attributes.

Cost: starts at $119/month


  • Although the tools support backlink analysis, it is considered the best for content marketing and PR pros.
  • Despite being the best in content marketing, the tool tracks and analyses backlinks efficiently.

9. Raven Tools

Raven Tools are the best Backlinks Analysis Tools that mainly concentrate on website audits, rank tracking, and reporting. It is used by freelancers, agencies, in-house marketers, media organizations, and corporate business websites. A cloud-based SEO tool not only handles the backlink analysis but also manages the SEO optimization, online advertising campaigns, and social media conversions.

Apart from this, the tool is supportive of white-label reporting and interacts with Google Analytics and Search Console for additional analytics.

Cost: starts at $39/month


  • One of the best Backlink Analysis Tools providesaccurate data for report generation in association with third-party tools.
  • The best report builder tool unites the social, Google AdWords, SEO, Google Analytics, and mail marketing drafts and makes a report extensive for client presentation.

10. Ubersuggest

It’s the newest and most formidable SEO tool that works on keyword search volume, CPC, and website analysis. Although the tool mainly works for keyword research, it has a great feature of a pre-built Backlink Discovery tool that is used for link testing. An all-purpose SEO toolkit in Ubersuggest is affordable at a cost in comparison with the other Backlink Analysis Tools.

Cost: start at $29/month


  • Ubersuggest is one of the most profitable tools that anyone can afford.
  • Advanced features like cancellation policy make the tool look unique and different from that of the other tools.


All the Backlink Analysis Tools that we have studied in this article are tried and tested. The effectiveness of all the tools may vary depending on your particular requirements and preferences. It’s a good practice to explore the features, pricing, and user reviews of each tool to determine which one best suits your SEO goals and budget.

Moreover, enhancing your website's overall performance can also be achieved through the use of premium WordPress themes. These themes offer a range of advanced features, elegant designs, and dedicated support that can significantly elevate the look and functionality of your site.

In addition, the SEO landscape evolves over time, and new tools are constantly emerging to meet the ever-changing demands of online optimization. If you find that none of the tools we've shared quite meet your needs, there are always more options to discover.

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