10 Essential Things To Include In Your WordPress Footer


Do you want to create a captivating WordPress Footer for your website?

Enhance the user experience with an impressive WordPress Footer.

Make your website’s bottom useful and effective by adding essential things to it.

Before that let’s overlook at the basics of the WordPress Footer.

Table of content

  • What is a WordPress Footer?
  • Importance of WordPress Footer on a Website.
  • 10 essential things you should consider including in your WordPress Footer.
  • Extra elements to include in your WordPress Footer.
  • Conclusion

As per said ‘Cover tells more about the book insights’. It is exactly true in the context of the website too. The bottom of the site is an important part. Although it is placed at the foot of the site, it presents utmost all the necessary information about the organization such as ‘About the company’, ‘Contact Us’, ‘Privacy Policy’, ‘Terms of Use’ etc.

The WordPress Footer is a selected part of the site consisting of important content relevant to the site that cannot be inserted in the header or the main body.

Other than this, there are a few more important things that must be added to the footer like copyright info, privacy policy links, social media links, and contact info.

The footer section of a WordPress website is a crucial element that often gets overlooked. It can provide valuable information and enhance user experience.

A simply designed WordPress Footer consists of very minute but still important options that benefit a lot to your site. Once you opened a website and go to the bottom of the site, you can get quick access to the necessary information which you were looking for. So, it saves your time and effort too.

Apart from this, the WordPress Footer is important because of the following reasons.

  • WordPress Footer enhances the overall usability of the website.
  • It offers key information relevant to your business.
  • Instead of crawling the whole website, users can find what they want easily on the footer. In short, it provides easy navigation to the visitors of the site.
  • Establishes better credibility for your website.
  • If you add a site map and other vital pages to the footer for internal linking, it helps to improve the SERP position.
  • Provides a satisfactory user experience of the website.

After going through these points, you can imagine the importance of the WordPress Footer. It is not just a small part but is an impactful element in terms of functionality and user experience of your site.

So, you need to pay attention to the essential elements that should be included in your WordPress Footer.

Today, we are sharing the checklist of 10 important things to include in WordPress Footer for you.

Let’s travel the deep discussion.  

  1. Copyright Notice: Display the copyright symbol (©) followed by the current year and your website's name to protect your content and intellectual property.
  2. Contact Information: Provide contact details, such as your email address, phone number, or a contact form, so visitors can easily get in touch with you. You have complete freedom to insert any other fields that you think are important.
  3. Navigation Menu: Include a condensed version of your main navigation menu in the footer. It helps users find important pages even after scrolling down your website. You are allowed to convert these menus to links. Incorporating links is a great strategy to drop users on the exact right webpage for which there have applied a search. It provides effective navigation to the users that can convert the visitors to your website into paying customers.
  4. Social Media Icons/Links: Add icons or links to your social media profiles, making it easy for users to connect with you on various platforms. Along with this, you can insert the social ratings that are the most essential thing and play a vital role in fetching new visitors to the site. Social ratings show the number of people who liked your services and products. It attracts visitors and encourages them to know about your business. It helps you to build a good reputation in the market.
  5. Privacy Policy and Terms of Service: If your website collects any user data or uses cookies, it's essential to link to your Privacy Policy and Terms of Service pages in the footer to comply with legal requirements.
  6. Site Map: Consider adding a site map or a list of important pages, especially if your website is content-rich and has multiple categories. You can use two kinds of maps such as XML and HTML. HTML map is best to use on WordPress Footer. It assists in discovering the important pages on your website. Using a site map manifest the structure of your complete website.  
  7. Call to Action (CTA): Include a CTA that encourages users to take a specific action, such as signing up for a newsletter, downloading a free resource, or checking out your products/services.
  8. Back to Top Button: Insert a "Back to Top" button that allows users to quickly return to the top of the page without having to scroll manually.
  9. Latest Posts or Featured Content: If you have a blog or specific content you want to promote, display a list of your latest posts or hand-picked featured articles in the footer.
  10. Footer Widgets: Utilize WordPress Footer widgets to customize the appearance and content of the footer easily. You can use widgets to add custom text, images, or other useful elements.

The things that we have shared in the above section are the basic and you can say mandatory options that every website footer must consist of. We have some more options that are equally important, play a vital role in fetching visitors’ eyes, and contribute to turning visitors into consumers. Let us have a look at those extra elements essential to include in WordPress Footer that you can consider essential and add to your website anytime. We are sure it will boost your business and increase the visitor count.

  1. Location

It’s often when visitors scroll down the page to know where your organization is located. Here you can specify a base location and the other sub-regions. So it becomes easy to find the exact location for the clients and visitors if they want to meet you at your physical address. You just need to mention the name of the country, and complete address along with the contact number. You can also add a map location in the WordPress Footer to search the way to the office.

  • Sticky Footer

Sticky Footer means a bottom of the page that does not change as per the webpage. It remains static no matter the position of the webpage. You can find this kind of footer on mobile-friendly websites. A sticky footer is more helpful on mobile-friendly websites.

  • Email sign-up form

It’s an excellent element that should be added to the WordPress Footer. You can send newsletters to registered users and show them the latest posts, blogs, and articles. It can increase your mailing list and give you potential customers who can buy your products or avail of your services.

  • Social Media buttons

As we all know that social media has become an important part of our lives nowadays. It helps you to establish your brand and a strong connection with your audiences. But it a useless when visitors or users cannot find you on Social media. If you are present on social media, then you need to let people know about it. It will require allocating space on WordPress Footer to incorporate the Social media buttons like Instagram, Twitter, Facebook, or LinkedIn.

It helps users to take them to your official and most engaging media accounts. Besides, it proves very beneficial for your brand awareness, marketing, promotion, and branding. For broader audience engagement, enhancing the WordPress Footer with Social Media Buttons gives a lot of success.

  • Site search tools

It’s a very common and useful feature to add a search bar to the footer section. Users can immediately access the search option whenever they want to find any information on the site. It is an easy tool to locate a particular information quickly when visitors scanned the entire website.

  • Protection and validator logos

If you want to create faith and credibility among the users, it is very essential to insert the protection and validator logos. It shows that the website you are using is completely secure and follows industry standards. Some of the logos like Copyscape, and DMCA gives an assurance for not using any kind of user’s personal data or keeping it safe and secure.


A well-structured footer proves advantageous to give the best of the best user experiences who crawl on your site. They should find the main content not in the middle of the content but should be explored instantly for fast access. Some of the elements are tricky to insert on the WordPress Footer but are fruitful.

Remember to keep the footer design clean and uncluttered, ensuring that it complements the overall look of your website. Additionally, make sure that all the links and information provided in the footer are up-to-date. A well-crafted footer, empowered by Premium WordPress themes, can improve user engagement, navigation, and credibility of your website.

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