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A Handy Guide To Start With WordPress For Small Business

Usually, small businesses have a well-defined target audience. Their consumer base comprises of the local folks oftentimes. There are many WordPress features and plugins that are helpful in making your business website reach out to people. Go through the following useful information about WordPress for small business.

Maps

Google map
Integrated Google map on a webpage

Rather than using a map to show the directions to your store, you can use it for other purposes too. Google maps can be enhanced with different WordPress plugins such as WordPress Google Maps plugin. When you use maps, you can use it in the following ways –

  • Highlight the areas where your store makes the delivery.
  • Display images of landmarks at appropriate positions.
  • Show the floor plan and the parking lots near your store.
  • Highlight the routes and important places.

Include reviews

Theme reviews and ratings

Feedback and reviews from your customers act as the sales booster. Visitors before making a purchase look for at least three-star rating on a product which they are interested in. WordPress is helpful in the following ways –

  • It simplifies the process to put reviews with the help of a plugin or a widget.
  • Keep ratings as the filtration criteria in searching the products that will help you in displaying the top rated products at the highest positions.
  • Keep a feature of voting the reviews and place the most voted review at top places.
  • Display the best reviews in your business advertisements and on your website in the form of testimonials.

Search engine index the reviews since they are the fresh content on a webpage that affects the SEO.

Social media presence

social sharing buttons

When it comes to WordPress for small business, social networks prove out really productive. Social media has a number of people and the number is increasing day by day alone largely on Facebook! One of the best ways to spread your business to people is by making people talk about your services among each other. Word of mouth is a way to expand their information on social media and you should not miss this method. Due to social media, it’s now possible to directly share your web pages. All you need to do is add social sharing button on your website using plugins.

Mailing list

WordPress Mailing List

Email lists are helpful for small businesses as well. With the help of a mailing list, you can keep in touch with all your customers. When you build an email list, you can give away offers, discounts, schemes, launches, new arrivals, etc. to people. It will help in building customer loyalty.

Contact Information

Contact Form

The contact information such as name, phone number, and address is the essential information on a website. It makes your business trustworthy among people and makes it easy for them to reach you. The search engines often use the data for local searches. There are many WordPress themes available with default custom pages through which you can form contact pages. Also, you can make use of widgets and plugins to show the contact information in several places on your website. You can also show other information such as working hours and display a chat option as well.

Make your website responsive

Responsive VW Fitness WordPress Theme
Responsive VW Fitness WordPress Theme

In this age, mobile devices are largely used for making online purchases. In such a scenario, your website needs to fit the screen sizes of different handheld devices. That means your website needs to be mobile responsive. Furthermore, before entering your store, people oftentimes checkout your website. If it’s inaccessible to them, they may leave all of a sudden. Thus, we see here WordPress for small business has its vital role in making the people reach you. Fortunately, VWThemes is your one-stop shop where you’ll get a range of premium WordPress themes that are 100% responsive. We assure you that our themes won’t let you down.

Implement search engine optimization

SEO friendly website

It’s very obvious that a website needs to be search engine optimized in order to get its place in top positions. Small businesses should not miss the SEO strategy. With this strategy, you can market your products and services online at the same time when someone is searching for it in your area.

Wrapping up

A variety of plugins and features are available in plenty and are a good start for every business. If you go through our different blog posts, you’ll come to know more concepts about WordPress for small business. All that stuff will help you make your website more feasible and user-friendly.