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3 Steps To Help Reduce WordPress Bounce Rate Of Your Site

WordPress Bounce Rate
Reduced bounce rate contributes to a flourishing WordPress site. If a large number of people is giving just a small glance on your website before closing it, that won’t do any good to you. No matter how many clicks your website gets, it’s adding to the bounce rate. Therefore, it is crucial to determine the ways to reduce WordPress bounce rate.

When you take efforts to reduce the bounce rate, it will enhance the user experience by making them engaged on your website. In order to reduce the bounce rate, you need to boost up the performance and structure of your website. These improvements will benefit you in the long run. Let’s bounce in this article.

What do we mean by bounce rates?

We call a bounce on your site when someone simply appears on it and goes away within seconds without interacting with the different parts of the site. For example, if the bounce rate of your site is 50%, it shows that 50% of all the visitors of your website are leaving it without making any actions on it. The best way to reduce WordPress bounce rate is to improve the performance of your website. Keep user engagement the primary goal of your website.

Some steps to reduce WordPress bounce rate

There are many tools available to calculate the bounce rate of a website such as Google Analytics which can be easily integrated with WordPress. After getting the bounce rate of your site, work on reducing it using the following steps.

  1. Improve the loading speed of your website
  2. Page load speed

    Fast loading websites are helpful in keeping the bounce rates low or call it within a reasonable figure. Usually, the visitors tend to get everything quick and if your site loads for long, possibly it will sway them away. So, in order to begin with improving the load times, take help of a website speed checking tool. Analyze the speed and start working on implementing the ways to improve it. There are different ways to speed up a website and lazy loading is one of the effective ways.

  3. Good website navigation
  4. Simple Navigation Menu
    Navigation bar of VWThemes
    A complex website navigation is another reason that adds up to a high bounce rate. To improve the navigation and entire structure of your website, implement the following basic things –

    • Keep the navigation simple. The navigation bar should be placed at the top of the web page with the most significant links. This strategy is usually effective on all websites. Make sure that you do not insert false or broken links as it will create a bad impact on users.
    • Insert internal links redirecting the visitors to other relevant content on your site. Add links related to the relevant pages and posts present on your website. In this way, you can engage the users more on your site and give them what they are interested in.

  5. Targeting a particular audience
  6. Identifying appropriate audience for your website is yet another useful strategy to reduce the WordPress bounce rate of the corresponding website. In case you are targeting a wider audience, it will cover even the unwanted audience who don’t have interest in your content. To get rid of such unnecessary audience, you need to narrow down your audience. Identify their requirements and find out the ways to fulfill their needs. On contrary, if you already have a well-built website, you can still figure out who your target audience will be. Determine your ideal niche and target that specific audience. After all, it’s better to have a smaller audience that is productive rather than the larger number that doesn’t have interest in your content.

Wrapping up

When you deal with WordPress bounce rate, you need to consider the traffic as well as the core aspects of your website. For instance, boosting up the speed of your website will highly impact the bounce rate along with giving a pleasing user experience. Now, if you aren’t having a website or you want to make a change in your current theme, try VWThemes. Our range of Best WordPress themes is well-made considering the WordPress set standards. The advanced features such as SEO friendliness, mobile-responsiveness, and a lot more aids in strengthening the performance of a website built on it.