B2B marketing has evolved from the time when postal mails were the norm, to more effective ways of communication today. Today, B2B marketing is much more than just attracting the customer’s attention or pitching to them. However, no matter what type of efforts you put into customer outreach and B2B lead generation, possessing the right client data is paramount. In fact, in today’s technologically connected marketing landscape, accurate and relevant client data is crucial.
In this article, we’ll explain the various data solutions required by the average B2B organization. This will help you understand how your company can benefit from having a data solutions partner onboard.
The Benefits of Employing a Data Solutions Partner
The time spent by your marketing teams on B2B lead generation is integral to supporting all their other efforts. However, active lead generation requires a certain level of skill and expertise. In most scenarios, your regular employees may not have these skills. By employing a data mining solutions partner, you free up your sales reps to do more of what they are good at, leaving the task of lead generation to more experienced and capable hands.
Higher Conversion Rate
A data solutions company can help you with data consistency, normalcy, and appending. These activities keep the records in your CRM system remain relevant, correct and most importantly, regularly updated. With this accurate information, your marketing efforts are more likely to see the desired results. Moreover, with the right prospect and customer data, analytics bring in more conclusive efforts and help your marketing strategy.
Organizational Growth and Increased Profits
Needless to say, when your inbound and outbound efforts are bringing in better response, sales number are going to rise. With the effectiveness and higher conversion rates that a data solutions partner can bring, your brand is sure to grow. Over time, your reps will be able to serve customers better, communicate more effectively and sell more convincingly – all backed by data of the highest quality.
The Most Important Data Solution Your Organization Needs
Manual Data Mining
B2B lead generation is way different when you compare it to B2C. With a smaller market size and a finite amount of resources, your B2B lead generation efforts need to bring accurate, reliable and bankable leads. Admittedly, there aren’t many simple ways to unearth information about your best possible prospects without external help. This is why a data solutions partner is critical.
With Manual data mining services, you have the option of accessing leads that were mined especially with your needs in mind. Such leads have a higher rate of conversion, and they are more likely to maintain long-term relations with your brand. With customized lead lists like these, your data solutions partner can make your marketing team’s life easier by supplying them with a steady stream of bankable leads.
CRM Data Cleaning
Every B2B organization today employs a CRM system for efficiency. However, maintaining incorrect data information in your CRM defies the purpose of applying such a system in the first place. Moreover, such inaccurate data hurts all your outreach efforts in one way of the other. Thanks to the constant data decay that occurs naturally, vast amounts of bad data make their way into your CRM. Sadly enough, they remain there unless someone cleans up these ineffective records.
With B2B CRM cleaning services, such useless information that weighs you down is effectively eliminated before it can cause any adverse effect. All in all, such services accelerate the returns of your outbound marketing and customer outreach efforts.
CRM Data Appending
CRM Data Appending services should ideally be a regular activity. With such services, your CRM database is essentially analyzed,and any missing info or incorrect records are effectively replaced with accurate information. Moreover, if there are is any specific information required by your marketing team, even that can be added.
For example, if you sell a product that is most likely to sell if you contact high-level executives, having direct dial numbers of such people is extremely important for your marketing team. In this scenario, a data solutions partner can undertake CRM data appending and append the required info into your CRM database.
Why BizProspex is the Best Data Solutions Partner For You
Let’s be honest; there is no lack of B2B data solutions companies today. Sadly, a big chunk of these companies make use of automated techniques and processes to provide solutions. Obviously, such methods lack the added edge of human logic and intelligence. Consequently, the results of such data are mediocre at best. Instead, you need a manual data solutions partner for the best results.
At BizProspex, we’ve gained extensive experience catering to over 600+ B2B clients in the last eight years. We understand that data solutions for every organization demand a different approach. Most importantly, we pride ourselves on our client-centric, result-oriented approach.
If you’re on the looking for a data solutions partner who can help transform your B2B organization, look no further! Contact us today and get started on the road to growth!