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Do You Need To Care About Internal Linking In Websites?

Internal linking in a website is of utmost importance as far as the search engine optimization is concerned. Many website owners understand the role of internal linking in websites and they give proper attention to the inserted links on their sites. VWThemes has brought this article before you which focuses on what internal linking is all about. We are involved in developing Premium WordPress Themes to develop beautiful sites on several clicks. Go through this article to know the concept of internal linking in websites.

What do you understand by internal linking?

Internal Links

Internal links are simply the hyperlinks which are commonly referred to the different target pages present within the same website domain on which the main source page is linked. It is nothing but a link which redirects the users to any other page of the same website. Basically, it is a process through which you can link any page of your site to any other page within the same website or blog.

Do you really need to care about internal linking in websites?

Internal Link

The concept of internal linking is commonly used by almost all websites including the small, big, commercial or personal. Moreover, it is a very simple and easy process to add internal links to your WordPress site. However, people use these links frequently as they find them useful. People use them because:

  • The internal links are helpful in navigating through the website
  • You can systematically spread the data on your website, thereby creating a hierarchy and making the structure of your site organized
  • They are helpful in distributing the page authority by spreading the link throughout your site

Role of internal linking in SEO

Google analytics report

Internal links are user-friendly. These links direct the web visitors towards the relevant page. Thus, it helps in consuming less time to get over to whatever they are searching for.

Increased page views
By using appropriate anchor text, you can redirect the user wherever you want them to. The internal linking in websites helps in SEO as well. Internal links help in improving the conversion rate of your website. When visitors follow the available internal links on your website, automatically the page view of your website increases.

Bounce rate decreases
The internal links have a positive impact on the bounce rate of your website. It engages people and makes them spend more time on your website.

Increases the PageRank
Google PageRank measures the rank of your website on different search engines. The algorithm used by Google PageRank depends on the number of quality backlinks directing to a certain web page. Therefore, when you link the different pages of your site to the page that has the highest PageRank, then ranks of those internally linked pages will also increase.

Better crawling and indexing
Crawlers are what Google makes use of to get data about your website. Google crawlers are used to track your website. After the crawling is over, the results obtained from crawling appear in Google’s index. Therefore, Google follows all the internal links present your site and it crawls around your complete site. So, Google indexes all the web pages very easily. It’s very true that internal linking in websites helps in SEO when used correctly and in accordance with the architecture of your website.

Remember the following when you are inserting internal links to your website.

Produce high-quality content

When you fill your website with ample amount of relevant content, you get a good resource to insert more internal links in it.

Use the homepage to link the most significant content of your website

When you want increased traffic and more visitors, then the homepage of your website comes out to be the most effective page. Therefore, considering SEO and web visitors, it is productive to add internal links to your site.

Anchor texts

Make use of proper anchor texts in the internal links on your site because they greatly affect. Properly used anchor texts prove out to be a great strategy that connects the web visitors to other sources on your site. So try to use words and expressions that are natural to form the anchor texts.

Add the relevant links

Only insert those links that are relevant to the content written on the particular page. With the help of internal linking in websites, you are engaging more user engagement on your website. Avoid mistakes while inserting the internal links. Add links that lead to informative pages so that people can follow them. Thus, your web readers get the signal that the links on your website take you to worth following pages.

Pay attention to other things as well

It’s true that you can insert most of the links on the homepage and contact page of your site. Still, there are some other parts of your site on which you can distribute the links appropriately. Thus, proper distribution over the entire website makes the site SEO optimized as well.

Reasonable Links

Use internal linking in websites only if they are associated with the content they are linked to. The page authority is being passed over to another page from the concern of SEO. The offered internal links guarantee to give furthermore high-quality content to the visitors. The usability of your web pages improve. Thus, it is very important to be fair with your web visitors by offering them useful links.

Internal links in optimum number

Internal Link

The number of internal links you need to add in your website heavily depends on the nature of posts and pages of your website. It is not convenient to insert lots of internal links on your website. Only use a sensible number of internal links that would be really useful for the web visitor.